SIMA The business reference

Participate to the international, efficient and sustainable agricultural trade show

SIMA in Paris, at the heart of the first European marketplace

• Europe: 2nd world market
• France, 1st European market
• Paris, world capital of agriculture

SIMA, the only trade show that meets all the needs of a farming operation: equipment, livestock breeding and renewable energy.

• 1300 exhibitors from 41 countries
• 209 800 professional visitors

SIMA, an absolute “must” for the agri-business sector

The only agricultural exhibition catering for all the needs of an agricultural holding :
Farmers, breeders, fruit & vegetables farmers, wholesaler, distributor, importer, collection cooperative…

SIMA information and interaction platform:

• The Good Pratice Area :
  - Over 400m² to inform and advise you
  - 50 talks will take place during the five days of the show
  - 17 research, development and services organizations
• SIMA workshops
• An international forum : a key event for sharing information about the latest developments in the sector and in specific markets.
• Farm visits
• Talks on technology and special topics by reknown experts
• Agri Manager Tour : 25 leading farmers (cultivators, breeders), farm managers, coming from all around the world.

Develop your business by meeting current and prospective customers

• Qualified area
  - 81 % intend to invest in the 2 coming years
  - 91% are farm managers
  - Average surface area of visitors’ farms: 148 ha (France) and 253 ha (international).
• International
  - 25% come from 104 countries
  - Nearly 300 foreign delegations

• Motivated
  - Average length of visit: 1 day
  - 12 average number of stands

• Satisfied and loyal
  - 95 % are pleased with their visit
  - 90 % have visited in the past
  - 95% plan to return in 2011

• Participants from all sectors
  

Farmer

• Major crops
• Special crops
• Breeding

Professionals

• Dealer, distributor, importer
• Wholesaler
• Buying and collection cooperative
• CUMA managers
• Agricultural or forestry contractor
• Local authorities
• Information exchange
• Professional bodies
• Press

Develop your export potential

• 1/4 of professional visitors are international
• 104 countries represented
• 50% of the 1.325 exhibitors at the salon are international
• 70% of SIMA exhibitors have an export business

Spread the word about yourself: present your new products and innovations

• SIMA Innovation Awards: showcasing innovation

• 3 gold medals
• 7 silver medals
• 13 special mentions
• an event recognised and awaited by all journalists
• Wide media coverage

Inform and meet the professional press

• 500 journalists from more than 50 countries
• 400 advertisements in 28 countries
• 1200 articles

Consolidate and strengthen your brand image and reputation

• Communications solutions for before, during and after the salon
  

• Advertising
• Marketing campaign
• Sponsorship

Create your own business event

• Motivate your network, your salesforce
• Involve, motivate, reward your employees
• Audit your market

Source: SIMA 2009